This brief required us to create a corporate identity for a brand of our choice that hosted the South African World Cup. The brand could be real or fictitious. After doing research, a problem arose, prostitution. Prostitution is a problem because of all the human trafficking and child prostitution that occurs during the world cup. The solution to this was that there should be a South African escort agency that will try and distract the tourist from the illegal ways.
Although, this is an escort agency it still has to be classy to make the target market to pick them rather than supporting human trafficking. My concept is based on the idea of keeping a secret. This is evident through out my identity. The name is THULA which means hush, then the logo is not legible at first glance, but still has a hint as to what it is with the silhouette on hidden on the side of the logo. Then the business card has a spot vanish just over the word to say that its there but not there. Then there is an optical illusion that can only be seen from angles of the back of the letterhead.
